BACKGROUND TO THE VILLA CROP PROTECTION / EXPORTOS GROUP
Exportos was established in 1989 to supply off-patent crop protection products to the South African market. During 1994 the Exportos team became aware of the need for South African distributors (i.e. dealers) to find alternative cost-effective sources of supply for their generic product requirements. Concurrently, the dealers affiliated to Ciba-Geigy expressed a desire to collectively purchase products to supplement their core Ciba-Geigy range.
The result was the formation of a company called Commodochem in which the above dealerships had an 80% shareholding, with Exportos taking a 20% share block. The next significant event in the history of Villa Crop Protection was the merger between Ciba-Geigy and Sandoz in 1996. This resulted in additional dealerships (ex Sandoz) joining the group and a name change from Commodochem to Travon. Due to the restructuring of the Bayer distribution network, dealerships with a primary Bayer affiliation joined Travon in 1998, and the rapidly-growing entity then assumed its current name: Villa Crop Protection.
At present, the Villa Crop Protection / Exportos group commands approximately 20% share of the local market. Currently 51% of the Villa Crop Protection equity resides in the hands of dealers, whilst Exportos holds a 31% share block, United Phosphorus Limited (UPL) an 11% share and management a 7% share.
The shareholders (dealers) in Villa Crop Protection collectively have an approximately 65% share of the South African market at farmer level.
The unique Villa Crop Protection / Exportos model also facilitates sales to non-shareholder dealerships via Exportos, thereby ensuring that suppliers to Villa Crop Protection have access to virtually the entire South African dealership network.