AGRICULTURE IN SOUTH AFRICA
Size of market
- The market is valued at approximately US$ 240 mio (± R 1700 mio)
(at distributor price level)
- The value of the key product categories are
- Herbicides US$ 90 mio
- Insecticides US$ 80 mio
- Fungicides US$ 55 mio
- Growth Regulators US$ 15 mio
Key Crops
- Maize ± 2 500 00 ha
- Cereals ± 800 000 ha
- Sugarcane ± 430 000 ha
- Citrus ± 52 000 ha
- Deciduous fruit ± 49 000 ha
- Vines ± 117 000 ha
- Potatoes ± 51 000 ha
Market share of suppliers to crop protection dealers in South Africa
Villa Crop Protection turnover
± US$ 45 mio (± R 320 mio)
i.e. 20% market share
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