Villa Crop Capture Challenge

Organiser: Villa Crop Protection (Pty) Ltd, South Africa

Round 1:

• Starting Date: 23 June 2025
• Closing Date: 30 September 2025

1. Eligibility

• • Who Can Enter: The competition is open to all individuals aged 18 and above, who are legal residents of South Africa and are in possession of a valid South African Identity Card or necessary residency documentation, including but not limited to:
    • Growers and farm workers
    • Distributors and agents
    • Agricultural equipment manufacturers and suppliers
    • Agricultural students and educators
    • Agricultural researchers and scientists
    • Agribusiness professionals
    • Enthusiasts with a passion for agriculture and farming
  • Exclusions: Employees of Villa Crop Protection (Pty) Ltd, Curativo and METOS SA, and their immediate family members, like spouses, parents, or children, are not eligible to participate in the Villa Crop Capture Challenge.

2. Entry Guidelines

Categories: Participants may submit one photo per category (so max 5 (five) photos in total):

• Machines & Farm Equipment (Photos of agricultural tools or vehicles in use or on display) (e.g. A tractor spraying a crop or a planter at work)
• Farm Landscapes (Scenic views of farms with row or permanent crops — no animals) (e.g. A panoramic shot of maize fields at sunrise or an orchard in bloom)
• Faces of Farming (People) (Portraits or candid shots of people working in agriculture) (e.g. A farmworker harvesting crops or a smiling grower next to a combine)
• Pests & Diseases (Photos showing crop damage or the pests/diseases causing it) (e.g. A close-up of fall armyworm on maize or rust on wheat leaves)
• Villa Product(s) in Action (Images showing any Villa product being used on the farm) (e.g. A Villa adjuvant being mixed into a spray tank or applied in the field)

Platform Selection: Participants may choose to post their entry on one of the following platforms: Facebook, Instagram, LinkedIn, or TikTok. Posting on multiple platforms is optional and not a requirement.

Submission Process:

1. Create a Separate Post for Each Entry: For each photo you wish to submit, create an individual post on your chosen platform(s).

2. Post Caption Requirements: In the caption of your post, include the following details:

• • Photo Title: A title for your photo.
  • Category Name: Specify the category you’re entering (e.g., Machines & Farm Equipment, Farm Landscapes, Faces of Farming, Pests & Diseases, Villa Product in Action).
  • Short Description: Share a brief insight or story about your photo (optional)
  • Location: Where the photo was taken (optional).
  • Tag Villa’s Official Account: Ensure you tag Villa’s official account on the platform.
  • Facebook: @Villa Crop Protection
  • Instagram: @villa_crop
  • TikTok: @villa_crop
  • LinkedIn: @Villa Crop Protection
  • Hashtag: Use the hashtag #VillaCropCaptureChallenge

3. Finalise Entry: After posting, complete your entry by filling out the submission form on the competition landing page, which is on Villa’s website. Note: You can come back to this form to edit your submission at any time. The link to do so will be in the confirmation email after you have submitted.

Ensure that the information provided matches the details in your social media post.

You are then encouraged to follow Villa’s official account on the platform where you posted your entry, to make sure you don’t miss any important updates. Note: this is not a requirement for entry! 

Multiple Entries:

You may enter up to 5 (five) photos total (1 (one) per category). Each photo must be posted separately. If you post multiple photos at once (e.g., three photos/posts on Facebook), you should complete a single submission form, adding each photo’s details using the “Add Another Photo” option. Should you post additional photos later (e.g., two more next week), please go back to that same form and add your new entries.  The link to do so will be included in the email you’ll receive when you submit this form.

Repeat Submissions & Multi-Category Entries

Winning images are ineligible for re-entry in any subsequent round. Once a photo has won any prize, it may not be submitted again.

You may enter the same image in multiple categories within the same round, provided it genuinely meets each category’s requirements (e.g., a landscape with a tractor and a person may fit both “Farm Landscapes” and “Faces of Farming”).

However, a single image can only win once. If you enter the same photo in multiple categories, you will only be eligible to win in the category where it receives the highest placement.

Photo Date: Photographs taken at any time are eligible, provided they are the original work of the entrant.

Editing: Basic editing such as cropping, brightness, and contrast adjustments are permitted. However, extensive alterations or manipulations that distort the original content are not allowed (for example, with AI).

Original Work: All submissions must be original photographs taken by the entrant. AI-generated images are not permitted. Villa reserves the right to request original image files for verification purposes. Entries found to be AI-generated will be disqualified.

Confirmation: Upon submitting the form, you should receive a confirmation email. If you do not receive this email within 1 day, please contact Larissa at [email protected]. Both the social media post(s) and the completed submission form are required for a valid entry.

Communication: Villa may contact participants via WhatsApp or email for matters related to the competition. Please ensure your contact details are accurate and up to date. Communication will be limited to essential updates or important notices directly related to your entry or the competition process.

Withdrawal of Entry

An entrant may withdraw any submitted photo and delete the associated personal data by emailing Villa’s Information Officer at [email protected] before the close of the relevant submission period. Once withdrawn, the photo will be removed from the competition and any public voting pages, and you will receive confirmation of deletion. Photos may not be withdrawn or data deleted after the submission deadline for that round.

Assistance: If you encounter any difficulties or have questions, feel free to send an email to Larissa at [email protected].

3. Submission Deadlines

Round 1:

• Start Date: 23 June 2025
• End Date: 30 September 2025, 23:59 (Submissions Close)
• Voting End Date: 14 October 2025, 23:59
• Winner Announcement: October 2025 (Exact date to be announced)

Round 2:

• Start Date: 15 October 2025
• End Date: 12 January 2026, 23:59 (Submissions Close)
• Voting End Date: 26 January 2026, 23:59
• Winner Announcement: January 2026 (Exact date to be announced)

Round 3:

• Start Date: 27 January 2026
• End Date: 27 April 2026, 23:59 (Submissions Close)
• Voting End Date: 11 May 2026, 23:59
• Winner Announcement: May 2026 (Exact date to be announced)

Overall Competition Winner Announcement: May or June 2026 (Exact date to be announced)

4. Judging Criteria and Voting Process

The selection of winners will be determined through a combined process of public voting and internal review, as outlined below:

After submissions close, Villa will shortlist entries for the public voting phase. Not all entries will be published on the competition voting platform—finalists will be selected at Villa’s sole discretion.

A two-week voting period will follow, during which the shortlisted entries will appear on the Villa competition landing page. Members of the public can vote for exactly three entries, and are permitted to submit their vote once only. Participants are encouraged to share the voting page to gather support.

Villa will select the category winners from the top three entries with the highest number of votes. The ultimate winners from each category will also go through a similar process of public voting combined with an internal review by Villa, where Villa retains the discretion to make the final decision. In the event of a tie or close scores, the internal judging panel will determine the final outcome. All decisions are final and not subject to appeal.

Villa will judge based on the following criteria, and voters will be encouraged and reminded to consider these when voting:

• Storytelling and Impact: The ability of the image to convey a compelling narrative or evoke emotion.
• Relevance to Category: How well the photo aligns with the specified theme.
• Creativity and Originality: The uniqueness and inventiveness of the composition.
• Technical Quality: Assessment of focus, lighting, and composition.
• Aesthetic Appeal: Overall visual attractiveness and artistic value.

5. Prizes

Category Prizes

In each of the 3 rounds of the competition, five category winners will be selected — one per category. Each category winner will walk away with 40 litres of InterLock®.

Agent Bonus Prize

If you are a crop advisor or agrochemical agent and have referred or encouraged growers to enter the competition, you may qualify for a bonus prize. When a grower enters, they will have the option to list your name on the entry form as the person who referred them.

If a grower who listed your name wins in their category, you will receive a bonus of 20 litres of InterLock® per winning grower. For example, if two of your referred growers each win a category in the same round, you will receive a total of 40 litres of InterLock®.

Please note: Only one agent can be credited per entry, and prizes are awarded per round.

The award of the Agent Bonus Prize is at the sole discretion of Villa, Villa reserves the right to withhold or revoke the prize, if in its judgement the outcome is not appropriate or does no meet the intent of the competition or the spirit of the competition.

Ultimate Prizes

Upon the conclusion of all three competition rounds, three overall winners will be announced. These may include, but are not limited to:

• Ultimate Prize 1: A METOS weather station (approx. value: R60,000).
• Ultimate Prize 2: A Nightvision FLIR Camera Scout 11 640×180 (approx. value: R30,000).
• Ultimate Prize 3: A DJI Flip drone or equivalent (approx. value: R15,000).

Please note that the exact specifications, models, and availability of the prizes are subject to change. The Organizer reserves the right to substitute any prize with another prize of equal or greater value if the original prize becomes unavailable.

Non-Transferable: Prizes are non-transferable and cannot be exchanged for cash or any other alternative.

Winner Notification: Winners will be notified via the contact details provided in their submission forms. Villa will make up to 10 attempts to notify each winner via the contact details provided, over a period of 1 month following the winner announcement. If a winner fails to respond or claim within this timeframe, their prize may be forfeited and awarded to an alternate finalist at Villa’s discretion.

Delivery or Collection: The method of prize distribution (delivery or collection) will be determined based on the nature of the prize and the winner’s location.

• Delivery: If delivery is feasible, prizes will be couriered to the winner’s provided address. The promoter will coordinate with the winner to arrange a suitable delivery time.
• Collection: In cases where delivery is not practical due to distance, size, or other logistical constraints, winners may be required to collect their prizes from a designated location. The promoter will communicate the collection details to the winner.

 6. Publicity:

By accepting a prize, winners agree to participate in reasonable publicity related to the competition. This may include the use of their name and photograph in promotional materials, without additional compensation. Additionally, winners may be invited to partake in a video interview to share their experience; however, participation in such interviews is entirely voluntary and may be declined without any impact on the awarding of the prize.

7. Copyright and Usage Rights

By entering the competition, participants affirm that they are the original creators and sole copyright holders of their submitted photographs.

License Grant:

Upon submission, each entrant hereby grants Villa Crop Protection (Pty) Ltd a perpetual, worldwide, royalty-free, non-exclusive license to use, reproduce, modify, publish, distribute, and display the submitted images—in whole or in part—for any promotional, marketing, editorial, or other lawful purposes, whether online or offline. Whenever feasible, Villa will credit the photographer.

Warranties:

Participants warrant that their submissions are original, do not infringe any third-party rights (including copyrights, trademarks, or privacy rights), and that they have obtained all necessary permissions (including from any identifiable individuals or guardians of minors). Villa reserves the right to disqualify any entry that violates these terms.

8. Disqualification

Villa reserves the right to disqualify any entry that:

• Violates these Terms and Conditions
• Is deemed inappropriate, offensive, or not in alignment with the competition’s theme
• Contains false or misleading information
• Is suspected of being AI-generated or manipulated beyond permissible editing

9. Liability

• Villa is not responsible for any technical issues, including but not limited to, network failures, computer viruses, or unauthorised access that may disrupt the competition.
• Participants agree to release and hold Villa harmless from any and all claims, damages, or liabilities that may arise from their participation in the competition and any related activities or the acceptance or use of any prize.
• Villa shall not be held liable for any delay, failure or disruption in the performance of any obligation under this competition that results from any causes beyond its control.
• These Terms & Conditions shall be governed by and construed in accordance with the laws of the Republic of South Africa. Any disputes arising in connection with these Terms & Conditions shall be subject to the exclusive jurisdiction of the courts of Johannesburg, South Africa.

10. Legal Compliance

Consumer Protection Act Compliance: These Terms & Conditions are governed by the Consumer Protection Act 68 of 2008 (CPA) of South Africa. The Organizer is committed to ensuring that all aspects of this competition comply with the provisions of the CPA, including the right to fair, just, and reasonable terms and conditions.

11. Privacy

Consent for Photos Featuring People: By submitting a photo that includes identifiable individuals, the entrant confirms that they have obtained the necessary permission for the image to be used publicly by Villa. In the case of minors (under the age of 18), this includes obtaining consent from a parent or legal guardian. It is the sole responsibility of the entrant to ensure that appropriate permissions have been secured prior to submission.

Essential Communication: By submitting an entry, you agree to receive important communications regarding the competition via email and/or WhatsApp. These communications may include updates about your entry, reminders, voting notifications, and winner announcements.

Marketing Consent: You will have the option to provide additional consent to receive updates about future competitions, promotions, and announcements via email and/or WhatsApp. This consent is completely optional and will not affect your participation in the current competition.

Use of Data for Advertising: By participating in the competition, you agree to have your email address and/or phone number used only for occasional targeted advertising on social platforms (e.g., Facebook, Instagram, TikTok, LinkedIn). Any such use will be done in compliance with POPIA and applicable platform terms, and where possible, data will be anonymised or securely managed to protect your identity.

Protection of Personal Information Act No. 4 of 2013 (POPIA): By participating in this competition, you consent to the collection and processing of your personal information by Villa Crop Protection (Pty) Ltd for purposes related to the competition, including but not limited to administration, winner communication, prize fulfilment, and optional marketing activities as consented to.

Data Protection Commitment: We are committed to safeguarding your personal information in accordance with POPIA. Your information will not be shared with third parties without your consent, unless required by law or necessary to fulfil the purpose for which it was collected (e.g. prize delivery).

Your Rights: You have the right to access, correct, or request deletion of your personal information held by us at any time. You may also withdraw your marketing consent at any stage.

For any privacy-related inquiries or to exercise your rights, please contact:

• Email: Larissa at [email protected]
• Phone: 011 396 2233

12. Social Media and Third-Party Platforms

This competition is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram, TikTok, LinkedIn, or any other third-party platform used to promote or facilitate the campaign. All participants acknowledge that they are providing their information to Villa and not to any of these platforms.

By participating, entrants agree to comply with the terms of use and community guidelines of the relevant platform(s). Villa will not be held responsible for any technical issues, restrictions, or penalties imposed by third-party platforms, including account limitations, shadowbanning, or content removal.

Villa reserves the right to share, promote, or feature user-submitted content across its social media and digital platforms, including in paid advertisements. By entering, participants grant Villa the right to use their submitted content, name (if applicable), and social media handles for promotional purposes, provided this use is in line with platform policies and community standards.

13. Amendments

Villa reserves the right to amend these Terms and Conditions at any time. Any changes will be communicated through the competition’s landing page.

14. Dispute Resolution

Any disputes will be resolved at the sole discretion of Villa Crop Protection, and all decisions made by the judging panel are final.

Contact Information:

For any inquiries or concerns regarding the competition, please contact:

• Email: Larissa at [email protected]
• Phone: 011 396 2233